For me when I bought my first Kifaru frame & bag, what set them apart was def how transparent they are. Very active on YouTube and IG. Bags are indestructible, cs is top notch, and options galore. That said, while I appreciate all the bag options. It was a bit overwhelming. Plus all the extras. After a while I just wanted to simplify. So I moved on from them. I’ll eventually get something again, the kutthroat looks great and i Like the xpac material. I think Aron, the options, customization, and social media presence is what sets them apart. And that’s coming from someone who no longer uses their gear.