If I listed out the households in my circle of friends making over $250k/year, about 75% use recreationally at least a few times a week. The level of govt. propaganda you have to believe to have this stance is staggering. The city of Bethel, AK voted to get rid of their liquor store 3 years ago. It was replaced with two approved pot shops. Their average nightly emergency calls went from 31 to 3 within months.
At least in AK, it’s a large part of the river fishing culture. Locally you smell it every night in the parking lot and on the river. It would be a task to find a river guide not using. Not how I would market, especially out of a banana, but it won’t harm them a bit. I’ve seen a whole bunch of people stumbling on the river from drinking too much, never seen anyone using a fish whistle equivalent to those folks.