I have done that, as much as I can (trying friend's expensive optics in the field to compare, and agree doing this in the store is almost useless). It hasn't changed my mind, yet... You mentioned a lot of good sales features, and I have observed those same minor differences. I just don't get how they are game breakers for the average recreational hunter. I do get how powerful modern marketing is! If I were a professional guide making a living at this, or a dedicated trophy hunter that spares no expense to judge every inch in any condition; then I might feel differently. I want to learn why so many of you feel it's worth it, and hopefully hear something that clicks with me. I'm sure there are many others here as well that will benefit, so this conversation is good.
I sometimes feel like people may want to justify their big purchases, even though in reality the differences are not as great as they hoped. Human nature says to convince yourself you did the right thing. I guess I'm trying to do the same.
Perhaps a previous poster was right. I'm not worthy...
I don't drive an expensive truck either, or go on lavish guided hunts...