Being nurse I want to revive this thread. I've worn both companies clothes and I believe they have there place. I did notice with KUIU that the material tended to stink a little bit more than the first lite. I have tried out the KUIU superdown jacket and the FL puffy. I highly prefer FL when it comes to the puffy jacket. I had to be so extra careful with the superdown because it seemed extremely fragile. With FL, I now have the puffy, chama, sanctuary set and neck gaiter. Love all my pieces from FL. In regards to what I appreciate from KUIU is the leg gaiters. They were put through the ringer and they held up quite great. What turns me off to KUIU is the fanboy attitude and the owners overall demeanor (I don't know him but I've read several threads about his character and it seems highly suspect). In the end, I think its all about what you want to support. Would you rather support Jason going on elaborate hunting trips and what not? or would you rather support FL who clearly supports conservation and has high regards for our military. Keep in mind if we didn't have our military we wouldn't be able to hunt.