Euro Optic and Sitka Beef

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t_carlson

WKR
Joined
Nov 1, 2022
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577
Location
Montana
Received and email stating:

EuroOptic ownership believes that a person or company is only as good as their word.
Our values will never be sacrificed regardless of the cost to us. We believe how business is conducted matters and we cannot do business with partners who don’t conduct themselves in the same way. Because of differences in core values, along with changing market conditions, we are eliminating Sitka from our retail portfolio.
Today begins the liquidation of 89,975 articles of Sitka brand clothing at very significant discounts that will be necessary and unavoidable under the circumstances. EuroOptic has been the largest volume Sitka brand dealer in the world for some time and clearly holds the largest inventory. If you’ve been waiting to buy, now is the time. Once it’s gone, it’s gone.

Anyone know what is going on???
 
Joined
Mar 16, 2021
Messages
3,430
Location
Western Iowa
Received and email stating:

EuroOptic ownership believes that a person or company is only as good as their word.
Our values will never be sacrificed regardless of the cost to us. We believe how business is conducted matters and we cannot do business with partners who don’t conduct themselves in the same way. Because of differences in core values, along with changing market conditions, we are eliminating Sitka from our retail portfolio.
Today begins the liquidation of 89,975 articles of Sitka brand clothing at very significant discounts that will be necessary and unavoidable under the circumstances. EuroOptic has been the largest volume Sitka brand dealer in the world for some time and clearly holds the largest inventory. If you’ve been waiting to buy, now is the time. Once it’s gone, it’s gone.

Anyone know what is going on???
I was wondering the same thing. Pretty strongly worded statement there about values. If they're going to liquidate, I'm gonna wait until its 50% or better after Sportsmans had BOGO free.
 

dtrkyman

WKR
Joined
Oct 2, 2014
Messages
3,107
Probably sick of Sitka putting things on sale on their own site and not allowing dealers to run sales, you have to keep a large inventory to be a dealer as well, but this is all just a guess.
 
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