My best recommendation is that you stick to solid colors from quality mountaineering/outdoor companies that offer technical women's outerwear. companies like arcteryx, OR, mountain Hardwear, Westcomb Mountaineering and Rab have great offerings designed for women, and they flat out preform because they are designed for women who use them in the toughest conditions.
I have tried on offerings from Prois, SheSafari, Under Armour and the cabelas OutfitHer line and they charge a premium price for "women's camo" but fail to deliver products that are as technically competent as the offerings from the high end mens hunting companies. To be blunt, they are often more concerned with making women look good than they are with providing quality gear that will keep ladies warm and dry during high impact activity and under the toughest weather conditions.
As far as women's specific offerings from high end hunting companies, the options are rather limited but I expect that to continue to change.
The First Lite women's line is top quality, and their Artemis Hoody is amongst my favorite merino tops ever. The Women's Guide Pant (available to the public this summer I believe, I tested a prototype last fall) are also excellent...quick drying fabric, with 4 way stretch for ease of movement and large capacity, FUNCTIONAL cargo pockets with zippers. I believe they eventually hope to expand to women's rain gear, but I have not heard a timeline for that at this point.
Kryptek offers their gear down to a men's size extra small, which may accomodate some women if you can deal with a men's cut. I have used the Koldo jacket and pants in a size small and felt they worked well with layers for me (I am 5'3, 130ish).
Kifaru's Lost Parka in size small fits me quite well.
Otherwise, the majority of my most used clothing is from the mojntaineering companies I listed above. Westcomb mountaineering makes an excellent women's breathable rain jacket, and Rab makes a breathable rain pant with full zips so those are what I use for raingear on the majority of my summer and fall trips. For puffy gear, I alternate between the Kifaru Lost Parka and Mountain Hardware Compressor pants (when I want synthetics) and a treated down Jacket made by GoLite with a pair of Western Mountaineering flash pants.
