Business owners, marketing/sales

I did sales for my own company for over 40 years.

Marketing and Sales are two different animals.

The Simple explanation to sales; Be a problem solver.

Know your product and competitors products inside and out.
Listen to your customers, establish trust and fulfill their needs with your product.

I've never put stake in the selling ice to eskimos types....First, listen and determine if you have a potential customer- some aren't. Don't waste your time or theirs if they aren't. Focus on the ones that need your product or service.
 
I did sales for my own company for over 40 years.

Marketing and Sales are two different animals.

The Simple explanation to sales; Be a problem solver.

Know your product and competitors products inside and out.
Listen to your customers, establish trust and fulfill their needs with your product.

I've never put stake in the selling ice to eskimos types....First, listen and determine if you have a potential customer- some aren't. Don't waste your time or theirs if they aren't. Focus on the ones that need your product or service.
I'd just like to underscore the point here of having the right lead in front of you. A big part of success is working for the right people. In many service industries right now the contractor/business owner needs to be interviewing customers as to being a good fit as much as customers are interviewing them. It's hard to tell a customer that "we just aren't a good fit for each other'', but it must be done sometimes.

Also, as has been said, people want to tell you their story. Help them do that. It will establish trust, and give you valuable info on what their priorities are. In my opinion, salespeople should say less rather than more. It's about what the customer needs, not so much what you think you have to offer.
 
I'd just like to underscore the point here of having the right lead in front of you. A big part of success is working for the right people. In many service industries right now the contractor/business owner needs to be interviewing customers as to being a good fit as much as customers are interviewing them. It's hard to tell a customer that "we just aren't a good fit for each other'', but it must be done sometimes.

Also, as has been said, people want to tell you their story. Help them do that. It will establish trust, and give you valuable info on what their priorities are. In my opinion, salespeople should say less rather than more. It's about what the customer needs, not so much what you think you have to offer.
Great Post^
 
100%. Service and quality are everything. There are a million fast food restaurants that sell chicken but chikfila is always wrapped around the building and down the street. Why? The service and kindness.
Tangent-

We went through a Chick-fil-A drive thru a week or two ago. Had a teenage girl take our order and she was just fantastic. It's so different than most fast food restaurants.

Does anyone have some knowledge of how they train? It seems like it's always a pleasant and amazingly efficient experience with them.
 
Read and follow the book Never Eat Alone. That’s the best way to market and network, in my experience.
For those that have Audible, this book is included in the membership and is "free" to listen to. I'm only about 40 minutes into it and I think it's worthwhile.
 
I get it and I hear ya. I’m just going off what I’ve seen in my career. Even folks that try and put themselves in that spot, it never seems genuine and most folks can feel that. I’m sure there is a way, I just haven’t seen it.


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Oh dont get me wrong it takes work. Its not just a simple it'll happen. You have to be willing to out yourself out there and see what your conversational strengths and weaknesses are. And build based off the strengths.
 
I see a ton of people leveraging social media as an avenue for sales and marketing. But they go beyond trying to “sell” something and they make it personal. Like informing the public about the industry in small bites. And if done right over time it builds integrity. We see if a lot in the hunting industry but really a lot of other sectors don’t have that. And are an untapped resource for someone to dive into


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Out of the ordinary, use to work full time for myself, didn't do bad, but also, my weak point in my business is the salesman/marketing. I'm now going back to being self employed 100%, im wanting to learn more on being a good salesman and how to market more correctly. Anyone have knowledge or suggestions on where to go to get better at these things? Everyone salesman to sale a good marketing or salesman program nowadays, im wanting to actually learn how to grow so im not my own glass floor anymore.

Help?

What industry are you in? It will all depend on what you are doing.

I work in the trades. I wasted money advertising online and in local home magazines with zero results. The best money spent was taking builders out to lunch or dropping off donuts at job site trailers.

Have a few builders that just send me the prints asking for numbers everyone they get a project.
 
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