I agree this round doesn't seem to be targeted at reloaders, and that's a fine choice to make, but I am worried they are not meeting a minimum bar for adoption.
I suspect they are chasing some short term gains (monopolizing proprietary powder for factory ammo), to sacrifice long term gains (the cartridge becomes the new 7mm RM).
If one wants to create the next 6.5 Creedmoor, and all the money that goes along with that, they need widespread adoption and that includes reloaders even if they are not the prime consumer.
What seems very short sighted is how they released it all. If they had released the dies, reloading data (with equal performance to factory ammo), and the cartridge all at once this thing would have a lot less critics.