It’s a new generation and everyone wants a rifle they can buy off the shelf - I get it, heated seats in a new car seem strangely satisfying, and following GPS through streets that make no sense is a small price to pay for the benefits. It’s literally the dumbing down of America. Every year I meet hunters that can’t read a map if the phone dies, don’t even own a compass, have little understanding of survival skills, can’t sharpen a knife, stay home if a tag isn’t drawn, only shoot prone or not at all, think all game is shot at 500+ yards, don’t understand wind unless it’s read off a Kestrel, can’t judge distance if their LRF goes tits up, and are dead in the water if every town doesn’t stock their brand of ammo.
Just a few decades ago everyone I know reloaded and simply had a barrel installed in whatever cartridge and spec they wanted. The idea of buying off the shelf barrels or shooting factory ammo was (and is) a second rate solution. A good barrel on a cheap receiver and you could outshoot every factory rifle on the market. Hornady, more than any other company, has marketed the idea of dumbing down shooters so they want to buy factory ammo for guns already chambered in Hornady cartridges. It doesn’t make a better rifle if it’s bought off the shelf, and factory ammo is not the best solution. I don’t hunt with average guys, or go to the range with average shooters - the idea of “these things work best for the average shooter” isn’t a high bar and mediocrity shouldn’t be something to strive for in a community like we have here.
You aren’t wrong that people want these things, hell even our kids want the latest flashy high dollar rifle, with some funky weird fluting, weird stock that can’t be hand carried, and matching knife with color changing handle. I want to tell them it’s stupid, but simply bringing out a custom barreled 1962 rifle and spanking them with a vintage cartridge says it for me.
Pretty grateful for that. 
