2026 SHOT SHOW releases

Benelli shit the bed.... That new Lupo is fugly and it seems they're already walking back the 'AI tech' that was touted to increase penetration by 50%.
 
The Benelli guy in the BF video.....what a puddle of doo doo that Q&A was.

it reminds me of the meme thats been around for a long time.

A-"im going to get the new iphone"
B-"why?"
A-"because theres a new iphone"
B-"but whats better about it"
A-"its the new iphone"
B-"right, but what does it do that your old one doesnt"
A-"its the new iphone"
I don't know...... He really sold me on that "Italian Voodoo Magic!"......... Yes that is a direct quote......
 
I would also like to know about this. I am in the market for range finding binos that work with a ballistics app and display the dope in the bino. Shopping against the Sigs

If you take a look a Primal Rights YouTube, he posted a good review about them yesterday. Had a lot of positives to say about the clarity and ranging abilities.
 
Someone said this in another thread, but the cost of these electro optics is off putting, especially when they can quickly be obsolete by the next greatest thing in a year.

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Something a lot of you guys are not aware of about the gun industry. Gun companies will frequently hire a third party marketing company who specializes in firearms/outdoor marketing and they provide the reps for these shows. Their job is to look pretty and do their pitch and that's where it ends. Sad but true.
 
Something a lot of you guys are not aware of about the gun industry. Gun companies will frequently hire a third party marketing company who specializes in firearms/outdoor marketing and they provide the reps for these shows. Their job is to look pretty and do their pitch and that's where it ends. Sad but true.

If that Benelli rep was a gorgeous Italian woman, no one would care about the ignorance.
 
Something a lot of you guys are not aware of about the gun industry. Gun companies will frequently hire a third party marketing company who specializes in firearms/outdoor marketing and they provide the reps for these shows. Their job is to look pretty and do their pitch and that's where it ends. Sad but true.
True but I think the Benelli guy that botched things on the Backfire video is a "Senior Product Manager" at Benelli. That is highly concerning if that guy is who is leading product development decisions to say the least.
 
Something a lot of you guys are not aware of about the gun industry. Gun companies will frequently hire a third party marketing company who specializes in firearms/outdoor marketing and they provide the reps for these shows. Their job is to look pretty and do their pitch and that's where it ends. Sad but true.
nothing about that guy's pitch said "specialist" in anything related to firearms.
 
If you only knew how many "important" people in this space have very little to no clue you would be mind blown. I got a first hand experience with Trijicon and it truly saddened me, it's pretty wide spread in the industry. Corporate mentality is a cancer.
 
Something a lot of you guys are not aware of about the gun industry. Gun companies will frequently hire a third party marketing company who specializes in firearms/outdoor marketing and they provide the reps for these shows. Their job is to look pretty and do their pitch and that's where it ends. Sad but true.
I've gotta go back and kick my high-school councilor in the nuts.

If Id have known there was a job in Vegas doing drugs, banging hookers, and talking about guns, I'd have made some different choices.
 
Something a lot of you guys are not aware of about the gun industry. Gun companies will frequently hire a third party marketing company who specializes in firearms/outdoor marketing and they provide the reps for these shows. Their job is to look pretty and do their pitch and that's where it ends. Sad but true.

Dude, we took a magician that the CEO met in a bar to the ATA and SHOT Show one year. I thought the CEO was crazy, but that guy was amazing. Didn’t know shit about archery or guns, but we were super entertained in the booth. I think we gave him $500 and per diem. Might have been the funnest show year ever.


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Dude, we took a magician that the CEO met in a bar to the ATA and SHOT Show one year. I thought the CEO was crazy, but that guy was amazing. Didn’t know shit about archery or guns, but we were super entertained in the booth. I think we gave him $500 and per diem. Might have been the funnest show year ever.


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I still prefer the hot chicks! The best part of any show is after the floor closes, partying on another level 😂
 
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