I'm 2" exactly at 100...fired, measured, and then I verify drops out to 1200. Initial sight in after getting a load developed is done at 100 over about 20 rounds, I like doing this at a new poi for each group.
Not everyone on here is a variXII shooter who has no idea what they're doing. On average, I'll fire over 500 300wm (215's) and about the same in my 6.5-284 with 140'/156's a year, mostly from 600+. Way more with my .223. Yes, I know where my guns shoot. I don't need the "hornady beatdown" that's become so popular on this site. I know people are just trying to make sure everyone understands a true zero, cone of fire, etc, but it's just becoming a little tiresome. I think we should make a sticky at the the top of the forum "Sighting-in - Getting your Zero" just so we can start linking that just like we do with the scope testing threads when one of these threads comes up.
As far as why I sight in at 2" high at 100? I want as fast a solution as possible for that inside 300 yard shot. You've been on here long enough to have read the moa vs mil threads so I'm sure you know that mil shooters will tell you that mil is faster than moa...well, not having to twist a turret 0-300 is even faster. Farther than that will bring out the rangefinder and dial.