I fully expect that demand will increase once these scopes get out to the buyers and the level of satisfaction meets or exceeds expectations. Expectations are plenty high, but I was confident enough in the process to get in on the first round. Do I need the scopes, no, but I am looking forward to the durability, size and other features. I planning on a number of hunting trips in the next 5-10 years and I expect that one of these scopes will be on everyone of these trips, barring S2H and ZT coming out with a more compact, lighter weight one that meets my needs. Good job guys.