Would you buy this scope?

[Megastink]

That looks much better and matches almost exactly what my suggestion was if the branding has to stay.

If branding doesn’t want to change it, you can just package the scope with a roll of vet tape or a sharpie. A S2H branded sharpie, if they love branding so much.

 

[Dobermann]

If branding doesn’t want to change it, you can just package the scope with a roll of vet tape or a sharpie. A S2H branded sharpie, if they love branding so much.

I'll offer a prize for who can come up with the best select letter removal to make a new word/words.

What about 'Hoot Tunt'?

 

[alexnelon]

If branding doesn’t want to change it, you can just package the scope with a roll of vet tape or a sharpie. A S2H branded sharpie, if they love branding so much.

A marketing person with enough brain cells to fill a thimble would see that their target market are discussing the best way to hide their company logo and adjust accordingly to avoid that situation. Especially in a pre-production stage when it’s as easy as emailing a new png for the logo.

 

[Dobermann]

Do we know (closest) parallax yet?

(I'm down for ordering four, but also interested to see what these would be like for field 22 application.)

 

[keystone112]

I’m curious about the eye relief.

 

[Dobermann]

I’m curious about the eye relief.

I'm more curious about FOV.

 

[rafiki]

I'll offer a prize for who can come up with the best select letter removal to make a new word/words.

What about 'Hoot Tunt'?

 

[Dobermann]

Now that I think about it, beyond eye relief and FOV, there's likely not much more that we'll learn by having it in hand ...

Glass will be functional and clear. Likely higher quality than most would expect for the price point, given the crazy-high margins of other scope companies, and that Ryan and Jake have said they're keeping the margin low on this one. But overall, informed by Form's mantra that a scope is a killing tool, not a spotting scope.

Mag is what it is.

Form factor is as we can see and weight will be as stated.

Reticle will be the best hunting reticle for a scope of this size; anyone who wants more 'going on', can just move up to the ZP5.

So, here's my prediction: lots of people are going to buy this ... and be underwhelmed. Partly because they already know a lot about it before they get it in hand. Partly because ... it's a scope, and it will do scopey things. And partly because it's easy for us to get a bit hyped about something in advance ... and then be unthankful when it does the thing we asked for ... and we all need to remember that the main thing this delivers will be reliability.

 

[Dobermann]

View attachment 1000180

If only we could achieve that with a Sharpie!

 

[RockAndSage]

So, here's my prediction: lots of people are going to buy this ... and be underwhelmed. Partly because they already know a lot about it before they get it in hand. Partly because ... it's a scope, and it will do scopey things. And partly because it's easy for us to get a bit hyped about something in advance ... and then be unthankful when it does the thing we asked for ... and we all need to remember that the main thing this delivers will be reliability.

Funny but true. The formula: Have high expectations + Get item that meets expectations = "Sufficient"

It's hard to be blown away by something that matches your expectations, especially when people have a tendency to have imaginations far outstripping possible realities, and get disappointed that magic didn't happen.

That said, I suspect this scope is the kind of thing that will shine comparatively against others in real-world field use, especially against others in its same weight/mag class. But it might be the kind of thing where you have to have refined and informed expectations about durability, reliability, and low-light usability to fully appreciate. I can't wait to get my hands on a couple.

 

[Q_Sertorius]

Now that I think about it, beyond eye relief and FOV, there's likely not much more that we'll learn by having it in hand ...

Glass will be functional and clear. Likely higher quality than most would expect for the price point, given the crazy-high margins of other scope companies, and that Ryan and Jake have said they're keeping the margin low on this one. But overall, informed by Form's mantra that a scope is a killing tool, not a spotting scope.

Mag is what it is.

Form factor is as we can see and weight will be as stated.

Reticle will be the best hunting reticle for a scope of this size; anyone who wants more 'going on', can just move up to the ZP5.

So, here's my prediction: lots of people are going to buy this ... and be underwhelmed. Partly because they already know a lot about it before they get it in hand. Partly because ... it's a scope, and it will do scopey things. And partly because it's easy for us to get a bit hyped about something in advance ... and then be unthankful when it does the thing we asked for ... and we all need to remember that the main thing this delivers will be reliability.

This scope could perform oral sex on the purchaser and some people would still complain about it.

 

[HuntHarder]

Agree, sharp looking scope especially if branding was more discreet.

 

[Formidilosus]

So, here's my prediction: lots of people are going to buy this ... and be underwhelmed. Partly because they already know a lot about it before they get it in hand. Partly because ... it's a scope, and it will do scopey things. And partly because it's easy for us to get a bit hyped about something in advance ... and then be unthankful when it does the thing we asked for ... and we all need to remember that the main thing this delivers will be reliability.

This is going to be a thing for some for sure. People expect some magical things from scopes, and delude themselves into seeing what they want to see- reference March scopes, and in my experience ZCO. The half dozen Marches I have used have all been- not just underwhelming form the magical side, but just objectively underwhelming as a base aiming device. The ZCO’s I have seen are fine and good to look through, but aren’t anything noteworthy in regards to the other “alpha” scopes- yet people fall all over themselves acting like they are magic.

This scope, if it does what the goals were outlined; will be utterly “normal”. That was the goal- a scope that you mount, zero, and never think about again. A complete none issue. The best compliment will be if people say- “yeah, it’s exactly what a scope should be”.

 

[Formidilosus]

As far as branding, realize nobody had seen it until yesterday. No one is stuck on anything- if you think the “Shoot2Hunt is too big, or the wrong place, etc.- just say so. I can understand that the branding thing is important- not for a “look at this scooe” thing; but mainly as a “getting people to understand what S2H is, so they will be willing to listen” when new projects come up.

I would prefer no branding whatsoever, however I kind of like the “S2H” example that was posted earlier- it’s almost exactly what I drew up.

 

[Q_Sertorius]

The discrete “S2H” branding seems preferable to me.

 

[HuntHarder]

If the specs are what has been conveyed, they are durable, reliable and consistent, the only real things to disagree on will be glass quality or if you end up not liking the reticle. As far as actual specs and repeatability, there will likely be no complaints if they are what I think they will be.

Glass quality is always going to be subjective.

Reticle- You will either love it or hate it. Again subjective, so no surprise, some won't like it.

 

[LongWayAround]

I would also prefer to see it with a discreet "S2H".

 

[Kaleb]

I would prefer smaller logo but if I don't like it I have tape or paint so I don't care. I'll sign up for one when available.

 

[Dobermann]

This is going to be a thing for some for sure. People expect some magical things from scopes, and delude themselves into seeing what they want to see- reference March scopes, and in my experience ZCO. The half dozen Marches I have used have all been- not just underwhelming form the magical side, but just objectively underwhelming as a base aiming device. The ZCO’s I have seen are fine and good to look through, but aren’t anything noteworthy in regards to the other “alpha” scopes- yet people fall all over themselves acting like they are magic.

This scope, if it does what the goals were outlined; will be utterly “normal”. That was the goal- a scope that you mount, zero, and never think about again. A complete none issue. The best compliment will be if people say- “yeah, it’s exactly what a scope should be”.

As for me ... I think I'm going to quietly giggle to myself with glee every time I pick up a dedicated hunting scope with an modified THLR reticle. Thanks for making this happen!

 

[Dobermann]

This scope could perform oral sex on the purchaser and some people would still complain about it.

Err ... 'The Fleshscope'?

(I think I saw you mention in passing you were ex-mil ...)