Molon Labe
WKR
- Joined
- Feb 17, 2017
- Messages
- 667
I have several industry connected buddies that say that "pricing" will continue through Q3 in 2022...at least...that is their projections. These are sales managers and GMs at larger dealerships.
BUT...dealer pricing will drop quickly...when it happens.
The general consensus amongst them is hold gross as long as you can...then spin units when inventory starts coming back.
The only wrench to that plan is money supply and how much interest rates will be jumped by the fed this year...
The problem is the big three lost over half a million units of production almost every quarter last year...
Straight up supply and demand. Less inventory available...steady demand...demand didnt increase...people just were willing to pay more because...merica! want my toy now!
One of the guys said that it was by far and away their most profitable year as a dealership and they were down 10-15% in units. And they would like to hold gross for as long as they can...but once supply is back they will cut their prices to move units.
Another guy mentioned that he is worried about how the big three will manage inventory moving forward. The Tesla model seems to be working for them...and that is sort of how 2021 went...and if they can presell as much as they did last year...they would prefer that. He just hopes the brand he sells doesnt do something crazy like that.
BUT...dealer pricing will drop quickly...when it happens.
The general consensus amongst them is hold gross as long as you can...then spin units when inventory starts coming back.
The only wrench to that plan is money supply and how much interest rates will be jumped by the fed this year...
The problem is the big three lost over half a million units of production almost every quarter last year...
Straight up supply and demand. Less inventory available...steady demand...demand didnt increase...people just were willing to pay more because...merica! want my toy now!
One of the guys said that it was by far and away their most profitable year as a dealership and they were down 10-15% in units. And they would like to hold gross for as long as they can...but once supply is back they will cut their prices to move units.
Another guy mentioned that he is worried about how the big three will manage inventory moving forward. The Tesla model seems to be working for them...and that is sort of how 2021 went...and if they can presell as much as they did last year...they would prefer that. He just hopes the brand he sells doesnt do something crazy like that.