If a brand has (more times than not) given me what I want/need, I stick with it until it/they, no longer do so. I've owned lots of different packs (Lowe, TNF, Wild Country, MR, etc..) and, for me, Kifaru is at the top of the pile.  Same goes for sleeping bags and Western Mountaineering. That said, I've owned several tipis tarps and regardless of who makes them (Kifaru or not) they are just not for me.  When I find another brand that outperforms both, I will switch. Until then...I'll take more Kool-Aid. To me, the $64,000 question is, why is anyone concerned with what I buy or do not buy?  I'm not saying anyone is, but does it really matter what company I give my money too and that I choose to sing/not sing their praises?