gearjunkie
Lil-Rokslider
- Joined
- Dec 22, 2017
- Location
- Upstate New York
100 percent agree there are a lot of logistics involved. I have used apps like imporyeti to see exactly what factory these companies import good from and look at factory prices. I check factory websites for the exact item. Some companies cover their tracks pretty well by having multiple company names which are hard to follow.Where is this magical 40.00 price point coming from? Yes, “premium”brands do charge a premium.
I would look at the SWFA Low will do it thread for some feedback about why it’s not as easy as
Just ordering 10,000 40.00 jackets and selling them.
US labor, logistics cost, license costs for fabrics like Gore or camo patterns all add up very quick. As noted above add marketing costs for sales reps, trade shows, catalogs. Also as noted in the defiance thread, not everyone is paying full boat retail, wholesale FOB is much lower than the retail price you see. Also very few clients actually pay retail so knock off 10-20 percent for every purchase.
Suddenly that 100-200% markup shrinks down to the low double high single digits really quick.
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