What's the future for Mystery Ranch?

[douglasfir]

Well, there are no more hiking/backpacking packs on the Mystery Ranch website. The hunting lineup is still there, but the things I've read indicate that MR is going to be solely doing fire/military stuff in the future.

Does anyone know if the civilian lines are getting phased out completely or if they're simply going to be rebranded as Yeti products? I'm especially curious about the hunting packs.

 

[tony]

My take,
MR money makers are military, forest fire fighting and hunting.
I don't think I personally have seen and anyone with an MR hiking/backpacking pack.

Yeti will Yeti MR that's been a well-known and respected line sooner than later.

 

[tipsntails7]

My take,
MR money makers are military, forest fire fighting and hunting.
I don't think I personally have seen and anyone with an MR hiking/backpacking pack.

Yeti will Yeti MR that's been a well-known and respected line sooner than later.

MR EDC and regular packs were incredibly popular in the Asian market, so much so they had exclusive models in those regions.

I can’t express the amount of MR edc packs I saw when in Japan. Funny enough, one of the biggest draws was when they were made in the US.

I’ll be honest, I think their design language and ideas are just not good anymore. They have the trizip, which I would argue is the best opening a 2-4K ci backpack can have, and they do the same shit with it over and over again. They’ve refused to remake several classic packs, including the bighorn, which was probably the most popular internal frame pack they’ve ever made.

The bigger an entity gets, and the greater the equity opportunity and “investment” the farther a company like that gets from where it started.

 

[schur7559]

That would explain why all of the MR packs were 40% off at my local store the other day. Seemed like they trying to liquidate them.