Ways for Leupold to Improve

[Hunter270Win]

Everyone here is likely aware of the issue of Leupold’s (iconic American legacy brand at this point) not holding zero well. We all want the market to continue to improve and adapt, so how should Leupold fix this issue. Should they make a statement (unsure if they have or not) or should they just quietly put out new products?

Genuinely curious because the vast majority of hunters love what Leupold has to offer and the ease of use that comes with them. Nobody is rooting for Leupold to solve this problem more than Rokslide.

 

[BBob]

If it hasn’t happened by now it’s not going to happen. They just don’t care about the issues. Never have so doubtful they ever will. They’ll “fix” them if you send one in but that’s all they have ever done and likely will ever care to do.

 

[mthayr]

Haters gonna hate, but the Mark series has done well by me (not the case for the VX-series in my experience)

 

[TaperPin]

The problem is with the CEO - he has prioritized shareholder profits, and openly stated that in interviews. Closed the custom shop because it’s not a big profit center, reduced the number of scopes, and selling based on name rather than quality. Easy places to skimp. Sell, sell, sell, sell, and when the brand isn’t worth what it was, sell all the parts to a company with even worse reputation and cash out the investors.

The quality of machined surfaces and fit inside the adjustment mechanisms is important, better finishes and tolerances cost money. The strength of the spring that presses parts up tight to the adjustment knob assembly is super important so every adjustment dials correctly. All easy places to skimp.

Then, all the internal parts need to stay in place. I’ve heard fewer lenses are glued in place, because it makes correcting issues less time consuming. Easy place to skimp.

That’s my take and I used to love the company. Pretty sad when antique optics are better than some new ones rolling out the door.

 

[Axlrod]

Everyone here is likely aware of the issue of Leupold’s (iconic American legacy brand at this point) not holding zero well. We all want the market to continue to improve and adapt, so how should Leupold fix this issue. Should they make a statement (unsure if they have or not) or should they just quietly put out new products?

Genuinely curious because the vast majority of hunters love what Leupold has to offer and the ease of use that comes with them. Nobody is rooting for Leupold to solve this problem more than Rokslide.

Well just reading a couple threads here recently, I would argue everyone is NOT aware! You are asking a high functioning alcoholic to stop drinking. Not ever gonna happen.
Leupold sells a lot of scopes, and their customer either doesn't know or doesn't care that there are issues. They think it's normal to "sight in" every year. It really is no big deal adjusting the scope to hit a paper plate 3 out of 5 times at 100 paces the day before hunting season. And they are accurate enough to hit a deer every year. So Leupold doesn't have an issue.
There is nothing that looks better on a blued/wood stocked rifle, than that golden ring! I have a few, I just don't hunt with them.

 

[Fritz D]

First ‘nice’ rifle scope I ever purchased was a Leupold Vari-X 2 3-9-40.
That was way back in 1993.
I’d dearly love to see a Leupold pass Forms drop test?
I ain’t holding my breath…

 

[Grundy53]

They don't need to apologize or make some grand gesture. Just make a scope that holds zero and dials correctly. Do that, and it would be all I owned. I grew up in a leupold family. It was the standard. I still have a bunch of them collecting dust in the garage...

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