Mornin' Graham. I have scoured the market for an illuminated reticle hunting scope in the 1K range. This scope appealed to me based on size, weight, magnification and price. I was concerned about the reticle though. I went to Cabelas to see if they had one I could piddle with.
They had one. In as much as I could evaluate the scope inside a store, I gave it a once over. The reticle just didn't work for me. It didn't naturally draw my eye to the center and overall it was a bit too busy. What was the reason for not putting a top "crosshair" in the scope. Not only do hey help draw the eye to center, they also help "bracket" an animal during the first and last possible shooting light.
Have you done the market research to determine how your buyers are actually using their scopes? It seems to me that if you dial, you don't need the reticle subtensions. I consume volumes of information on forums and I have never encountered anyone who both dials and uses subtensions. If those shooters are out there, then you have the scope for them.
This "hunting" scope would have been a win for me if it had a simpler plex style reticle option. There are an abundance of options out there for those who want busier reticles. For us hunters, a simpler reticle on an quality dialing SFP hunting scope is a unicorn.