Truth in numbers?
The only numbers these companies that sell all this overpriced made in china stuff care about is the number of dollars they can make.
Dude I don't think that's the case at all, they are just advertising. I don't even think you can say that about Kuiu, love them or hate them the goal of making incredible gear is still there......no modes where First Lite is made, but I've never got the feeling they are motivated solely on profits. Hell even Sitka, the king of overpriced poly and gortex is still pushing to be better.