Just went thru this decision making process on our 2 household vehicles. Wanted to put a CostCo battery in the wife’s car - we buy everything possible at that damn place; but they never came in stock when they promised. I insist on buying AGM batteries for everything, (maintenance, reliability & longevity), so ended up putting a Duracell Platinum in her Highlander and a yellow-top Optima in my GMC Sierra 1500. Both were insanely expensive, but the older I get, the more I believe in buy once, cry once; and even moderately expensive brand names don’t last worth schit anymore. The days of 5-6 yrs out of a battery are long gone. I feel like I havta pay for reliability & performance - I’m a marketing sucker maybe. But everything on both vehicles runs snappier and brighter,