I usually run Peerless, or Quality Chain Co. (local to me). I'm not sure it matters much for actual chains for recreational use. If you get into cables or commercial use, then brand probably maters more.
I wouldn't recommend the cleated chains. They tangle easy, twist on tire, are overly aggressive. Not that they aren't good, but they have always seemed to me to be a bit overkill. The extra hassle never seems worth it.
I carry a set of cables for most winter driving and then a set of chains when getting serious. The cables ride much better on hard pack and ice on paved roads. You can go faster without them trashing your rig. Chains ride much rougher and are harder on your rig when they break or throw off.
I always chain the front first. Only chain the back if its nasty or I'm tired of the back following the ruts. The front does the steering and most of the braking.
I don't at all understand the guy who earlier said he chained one front and one rear tire. Might work in a locked rig or with electronic traction control. But seems like a really odd way to go about it. Maybe I missed the sarcasm.