It’s just the latest market segment for the hunting “industry”. Same thing that happened to Midwest white tails and duck hunting in the 1990’s and 2000’s now those segments are leased-out and shot-out, respectively, and the industry hype and marketing has moved to elk and to a lesser extent turkeys. Same patterns of media hype, advertising, must have camo patterns, and overpriced tech gadgets repeating itself all over again with today.
Remember when hunting used to be considered a hobby or a pastime and not an “industry”?
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