Sure. He has a strong following and gives good advice... as long as it's a product he sells. I've consistently seen him only recommend his products (of course) and nothing else. I'm not really knocking him, because he should be repping his store. But take all recommendations with a grain of salt when he has a personal stake in them.
Grain of salt?? Hey bud, I'm not here to argue, I have better things to do. I will say, your point is fair-hell, you could probably dig up some of my posts when I was new on here basically saying similar things. However, in this case your wrong.
For example-
I called Doug on Friday, told him I'm a rockslider. I had credit card in hand to purchase a pair of $3k binos. When he asked what I use now, he then told me "Don't bother-you won't see any noticeable upgrade. I'm not trying to be a bad salesman, but selling you something just to make a sale isn't how I run my business."
I then brought up a spotter that I get at a great discount for MIL/LEO. I asked him to compare it to the product he carries. Once again, he gave it to me straight, and told me to buy the optic I was referencing.
This is the type of guy he is. I asked him some other free advice optics questions, and we ended the call without a dollar exchanged.
If you stick around long enough, you will see Doug's credibility is second to none.