SWFA website updated; More to come in 2024

[9.3koolaid]

The binoculars are new right? Also, what a confused set of features.

Edit, very much not new. Still weird.

 

[Billogna]

Can anyone confirm any Ukrainian loot drops so we can verify that this is what happened to our scopes??

 

[ChrisAU]

The binoculars are new right? Also, what a confused set of features.

Edit, very much not new. Still weird.

Hmm the binos have been not for sale for a few years now. I may pick some up for range use/truck binos if the Black Friday sale is decent.

 

[dfhutton]

Is SWFA planning on releasing a bunch of new models? Most of their stuff is now listed under a section labeled "discontinued"

 

[Chris_in_Idaho]

Is SWFA planning on releasing a bunch of new models? Most of their stuff is now listed under a section labeled "discontinued"

More to come in 2024.

 

[dfhutton]

More to come in 2024.

They recently moved their products around on the website.
The "2024 promise" has been up all year, but they had the same inventory format until The black Friday counter went up.

Thought maybe someone knew if new product lines are coming out next week. If so, hopefully they aren't low quality junk. That would really kill off what's left of this company.

 

[Ferrulewax]

Has anyone else with store credit actually tested to see if it works? I’ve been trying and can’t get it to apply. Their customer support has been responsive but not super helpful.

trying to block my IOUs already

 

[sportsmans challenge]

Has anyone else with store credit actually tested to see if it works? I’ve been trying and can’t get it to apply. Their customer support has been responsive but not super helpful.

I hav in the past (last December) they credited me for a scope that broke I then ordered and received the scope

 

[HingleMcCringleberry]

Hmm the binos have been not for sale for a few years now. I may pick some up for range use/truck binos if the Black Friday sale is decent.

The previous binoculars were 10x42.

 

[sierracharlie338]

as the "owner" of a scope that has been on backorder since January of 2023, and 300$ in "store credit"- I really just hope I can get some scopes in my hand as opposed to these IOUs.

 

[ChrisAU]

The previous binoculars were 10x42.

I don’t believe so. Here’s a for sale post from 2019.

WTS - SWFA 12x32 Binocular w/MIL reticle

For sale: SWFA 12x32 Binocular w/MIL reticle for $200 US48 TYD ($399 new) Original owner, excellent condition, hardly used. This is a super deal in terms of quality under $400. Includes SWFA lifetime warranty. **SOLD**

rokslide.com

 

[HingleMcCringleberry]

Guess I'm wrong.

 

[Spoonbill]

I went and looked, it looks like the 3-9 and 1-4 scopes are the only current models. The 3-9 is of course out of stock.

 

[Dobermann]

Can anyone confirm any Ukrainian loot drops so we can verify that this is what happened to our scopes??

This is off-topic - buy hey, there's nothing to say about SWFA - so re Ukranian drops, I can say this: wanted to buy a Jeep Wrangler earlier this year. Had a few on a watch list via a Japanese direct import site that was listing one to two every day to a week. Suddenly, a few months back, the listings stopped entirely, and are now at about one to two per month. At the beginning of the year, I could have chosen from about 20 in my price range. Now it's about 2. I asked the site owner, who deals with multiple Japanese car auction houses. His answer: Russia was buying them all to use in the war. They were being bought from Japan via a third country, imported there, and then on-shipped to Russia. Weird times.

 

[Axle]

Maybe this has already been posted, but I thought it was interesting…https://swfa.com/pages/about-us

 

[Geewhiz]

I don't think they're falling off the map, I think they are mysteriously keeping things quiet until they release a new lineup and blow all of our freaking minds.

 

[ElPollo]

Is it finally going to be "2024"?

View attachment 793575

I saw that as well and chuckled because they only have three scopes currently for sale. Either they are trying to offload the remaining inventory so they can shutter the business or they will actually deliver some new products. If it’s actually the latter, I suspect many will doubt their ability to stock, deliver, and support their products. That’s sad. I’d like to see them succeed, but the last few years have not imparted a lot of good will from their prior customer base.

 

[Spoonbill]

I followed up on my email thread from last year about the 3-9 I backordered. I was told they did not have an ETA on those scopes yet.

 

[goalie]

I saw that as well and chuckled because they only have three scopes currently for sale. Either they are trying to offload the remaining inventory so they can shutter the business or they will actually deliver some new products. If it’s actually the latter, I suspect many will doubt their ability to stock, deliver, and support their products. That’s sad. I’d like to see them succeed, but the last few years have not imparted a lot of good will from their prior customer base.

I know someone who's been waiting a LOOOOOONG time for a warranty replacement scope. He'll never buy anything from them again.

I'd buy a 6x mil if it was updated with an illuminated reticle though.

 

[TheM1DoesMyTalking]

I'd buy a 6x mil if it was updated with an illuminated reticle though.

I hope illumination isn't the new "journey" that SWFA has been promising. I don't want flashy new features that add complexity, weight and cost. I want scopes that work because they are durable, reliable, have functional turrets (MIL), well designed first focal plane reticles (MIL), with reasonable magnification.