You clearly have little clue how retail works based on this post and others in here. These are niche products, riflescopes in general are niche products, their SWFA branded optics are niche products. Their business has always been primarily ecommerce, so if the greater majority of their sales are online why spend hundreds of thousands of dollars a year staffing and running a storefront that's not anywhere near as profitable as a smaller warehouse with the staff you have to have their anyway? Then why would you stock millions of dollars worth of products that don't sell as well when you can stock only the inventory that moves through the door that makes money and takes up less warehouse space, further reducing costs?
Their business model is quite smart in that regard. They don't need a store front.
I don't know if they ever sold guns, ammo, and other stuff in their store but I remember SWFA a long time ago when they aquired the SS line from Tasco and I don't remember selling any of that stuff online, they were optics mounts. Optics and mounts have far higher profit margins than guns and ammo which is shit in the retail world. Some firearm brands only have 10% markup which is a joke.
How is allowing a customer to place an order for an item that is out of stock that will automatically go through for them as soon as inventory becomes available a bad business model? Please explain that to me. It would be stupid NOT to allow people to backorder, thats pretty much standard across the retail world.
Again, you have no clue what you're talking about. I guess you've never heard of covid and how some governments ****** the world and continue to do it. You have zero idea how much production was cut for asian OEM manufacturing, for a while it was completely halted, ZERO product produced or shipping. Meanwhile people are buying like crazy because they're sitting at home with nothing to do. I'm CPO of a large ecommerce business, we were not sure WTF was going to happen when it started, we thought we would have to lay off due to lost sales and possibly shut down warehouses. Instead we were immediately hit with the fastest growth we have ever seen, every month are a new sales record for over a year and it leveled off with sales still high. The economy was being flooded with printed money and people had nothing to do but sit home and spend it.
Almost 3 years later we are still suffering from supply chain issues and getting products from overseas. There are manufacturing delays and shipping delays. SWFA is suffering the same delays.
Do you have a better understanding now of how this world works?