It’s baked into every single product companies make. How anyone thinks they are getting a “good deal” out of it is baffling. Literally they could just sell the binos in this example for $500 or $600 and then if yours break you pay an honest fee to fix them- not everyone pays an extra $500 so that company can cover their junk products.
How about a good product for a fair price, and if it is a manufacturing defect they cover it, if it’s something I did- I cover it for a fair price; and not pay the company an extra 40-100% more profit on every single item sold for “free warranty”, and then think that I am getting “a deal” from it.
Paying Swaro to get a lifetime quality optic doesn’t bother me. Paying to fix a bino doesn’t bother me when it is obviously my fault. What bothers me is that the money isn’t getting me a “lifetime” optic. Swaro’s are fragile compared to others. That’s the problem. But that didn’t mean the “insert whatever bino with free replacements” is any more durable- they’re generally not.
It’s a bit wild for me to be on this side of the argument.. but, the reality has to be stated.
Sort of. There is also the reality that all the also-rans are standing on the backs of the “alpha” products and using their design and IP to make “close to”- doesn’t cost nearly as much when you do what every one else has done. Which is fine for most things. But without Swaro, Leica, Zeiss, etc. Asian binos would still be $40 blister pack things.
There is no free lunch- it is a hell of a lot more expensive to develop NL Pures than it is to come out with decent quality 1995 level binos at this point. If everyone just goes “well they’re close enough, Swaro is just being greedy” then there will be no advancements, no legit movement towards better products- it is a race to the bottom. Look at Meopta for an example. Look at Zeiss shutting down their in house optics and moving everything to Asia.