I was the first to respond to this topic from the OP. I read the article and I took no offense by it. I have 16 years in the military both guard and active and am active again. It is my hope to retire in another 7 years active duty and continue on in the field I am currently in and love. I am blessed to be active duty and have my dream position. 
To me the OP isn't degrading any military service or honor. He is simply comparing something that is going on in the hunting circles to something we as a nation/culture have given a name to. When someone is dressing in military gear they didn't earn or wearing honors that were not bought with courage and actions then "we" have decided to call it stolen valor. It is a name posted everywhere from social media sites to the Army Times. I find no offense in this from the OP.
Then again I really am not offended, at least not to the hatred level, by the actual actions of those committing the crimes and being stupid. Here is why.
I feel no need to compete with any other man or woman in bragging up either my current position or mission or those I have done in the past. I am extremely proud of what I have done, but I carry that pride on the inside and am content with the knowledge that it has made me a better man, and I am confident that it has led me to the level of success I feel I have in my everyday life. That to me is my reward and no one can "steal" that from me. When someone dresses or acts in a false way regarding their military career, or lack of, then I feel pity in a way for them. They were not man enough (couldn't think of a better term and mean no offense to any female service member) to actually do what they wish they were man enough to do, and yet feel so strongly about it that they must try to show to others and have them believe they are something they are not. They clearly do not have the level of self worth and confidence that actual military service and more specific actual war time experience leads to. While they are acting stupid and committing a crime I do not hate them for their inadequacies, just shake my head at the realization they will never have what they reach for. 
God willing after I retire I will have another 15years of hard bow hunting in me, and at least 35 years on Earth. My life will be filled with family and great times getting my children and someday grandchildren into hunting (If I can retire at 45ish I will still have a 10 and 12 year old just learning to hunt). I plan to have a whole new career after military service and while I will always be proud of my service I never want it to become a more important to me then the other aspects of my life like being a great father, husband and hopefully a decent Christian man. I think the military honed me in part to be the person I am today, but after I get out I do not want to sit around all the time and think about my life 15-20 years ago (any more then any other old man does). I am hoping my life at that time will be as rewarding and joyful as my life now and I will be too busy living it then worrying about what some knucklehead is trying to pass off for their dream of a life that they will never have.
I wrote that whole long speel out to show that I am not offended by the OP or thread and believe that there is a point to what the article and OP are saying. I do think there is too much of a push to show who you are sponsored by and what gear made your hunt, especially if a year ago you were in print or on the internet bragging up one of the competitors equipment. At least have the guts to say you are wearing KUIU/Sitka/First Lite/Kryptek/Who-Ever because they are giving you the best deal and all the gear out there is very good now-a-days. To me it is pretty distasteful when someone overly pushes their current brand that will change in a year or two just as it has in the past, and saying with a straight face that the gear they are using now is the best gear out there, never mentioning that this gear was on the market a few years back when they were all about the competitors gear and how it was the greatest. In the same breath they loudly exclaim how they are all DIY and back country and look down on someone that uses an outfitter or buys a governor's tag. 
Making a living pushing gear is fine by me, but one has to stay grounded when they do it. That to me was the whole point of the OP's thread and the issue going on that many of us see in some of the hunting circles. Staying grounded and realizing what really makes the hunt special.