I don't have experience with them against the NF or Swaro, but I do own one. I have the 3-18 MHR MOA and really like it for what it offers in the magnification range, reticle, weight, turret height, etc. I've seen people say they don't like that the subtensions on the MHR reticle aren't exactly 2 MOA apart, but the way I understand it, they were designed as a quick BDC that can correspond with a bunch of different cartridges. Currently I am using it on a 6.5 PRC and with factory 143 ELD-X ammo, it works out to 500 for me pretty easily. I'm still partial to a BDC style reticle for quick and dirty shots in the field, and if I have a chance I'll dial. This scope checks all the boxes for me, and it's significantly less $$ than the NX8. I liked it enough that I've got a 2.5-12 on order to play around with on a 6mm ARC.