I'm not here to bash any company, just some observations. I've used 2 different Leupold scopes. Both have gone back for warranty work multiple times each...great warranty though, no questions asked. Every time it has been the reticle "twisting". Came back perfect each time but it makes me wonder how long it is going to be between warranty visits.
I'm looking at the Vortex Diamondback Tacticle for a longer range gun. I've used it on friend's rifles and really liked it. But I don't have a ton of experience with it personally. Seems like a lot of scope for $400...but often that means "a lot of (crappy) scope"...my minimal experience seems like it is clear, and they say it holds zero well.
I've gone to a cheapy Nikon Buckmaster BDC scope for my 400y and under hunting rifle. I love it. Under $200 and clear glass, reliable, never had to readjust the zero. Personally I really like it more than some of the more expensive glass I've used (not that I've used anything super expensive)