I’ve ran old bushnell 3-9x40’s, newer bushnell 3-9x42’s, a cheaper Simmons predator quest, Burris full field 4.5-14, and Swarovski z3 4-12. I would have to say that the nicest (and most expensive) was the swaro, wicked clarity, easy to adjust, and a great turret.
As far as bang for Buck, I bought the Burris full field on sale for $270 CAD and for that price I’d say it outperforms anything close to it, or even double it’s price. Brother in law has a nightforce and that thing, although a bit heavy, is a dream to look through and is packed with quality features. It’s also one of the most durable scopes made today.