Couple things I've heard, OR that worked for me. May not work for everyone but to be clear on my social status. Divorced, no significant other, no family in town, kids WAY out of town. Tend to be a bit of a loner/introvert so I wasn't a regular at bars or needing to attend social/family events. So it wasn't any peer pressure that I had to overcome, just me and the bottle.
I was a Gin and Tonic and IPA drinker. I now drink virgin G&T's I drink about a bottle of Diet tonic at night sitting in my recliner. When I go out I always order tonic and lime for my beverage. It's helped me with the transition, sitting at the bar having dinner with my son I still kind of felt like I had a drink in my hand rather than just ice water.
After 6 months, as I have said in a prior post, I did something for myself. I do a LOT of riding. Horseback, I hunt morels, sheds and head to the backcountry to fish. I bought a brand new horse trailer and the monthly payments are what I used to spend on booze. Anytime I think I want to start drinking or get the urge I just walk outside and look at that beautiful new trailer that is actually mine and think there's my choice. Give it up and drink or keep it. Rather sobering decision to make, forgive the pun.
My cousin was an alcoholic. Just got his ten year sober coin I believe. He told me when going to a restaurant, always sit with your back to the bar. Something that has helped him.
For anyone thinking about sobriety, I say DO IT! it will be hard, you may fall off the wagon. DO NOT BE ASHAMED, Just climb back on the wagon start again. Life is like a bronc ride. You gotta hang on, ride it out and LET 'ER BUCK!!
Life is GOOD! and short. You only got one twist on this earth, make it the best one you can. There are no do overs.
Small note about the picture. After 5 years of paying alimony to my X, I was able to stop paying when she moved in with her fiancé. I saved myself 5 more years of financial enslavement to her. I celebrated by buying myself a brand new saddle and saddlebags. Picture represents milestones to me. Sobriety and financial freedom from the X.