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- #101
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- Oct 22, 2014
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My sense is that it is much more related to customer demand. I think we can agree the vast majority of consumers do not prioritize the same features in a scope you do, and hence do not demand them from the companies they buy from. To look at it from a different perspective, if you were running a scope manufacturer and were beholden to investor return expectations, how could you justify spending the money to re-engineer your product line to provide features your client base isn't broadly demanding?
That would be a good assumption, however I and several other people have been dealing with this for over a decade. The people I know that have talked to to and with a lot of these companies all have the same conclusion- most have no idea how fragile their product is. There are a couple companies that do, and consequently generally make durable scopes. One that is getting more attention recently for making scopes that generally work, did find out that their scopes have some issues with impacts. They tested it themselves, saw that it was real and addressed it. Now their advertising reflects that.
For the most part these companies aren’t sitting at a board meeting saying “yeah they fail, but no one notices, so it’s ok”. Some certainly are, most just don’t have a clue. Then when told, they don’t want to check it themselves to see, because like most hunters they don’t really want I know the truth.
So it may be that it’s not financially the best choice to change everything in some part, but mostly it’s: they don’t know or they don’t think a scope should stay zeroed; or if they do know, they don’t want to introduce a new scope and advertise that it actually is durable and reliable, because that would be admitting their other ones aren’t (one company did, and renamed basically every scope they make due to changes).
Regardless of why, it won’t change until hunters and shooters start actually using the items and stop making excuses for crap products. When people freak out over a scratch, how will they ever know if their equipment works? Hunters are literally rally car drivers that are terrified of getting a smudge on their car.
The fact that the top scopes from three companies, two of which are supposed to be “alpha” scopes, failed horrifically and consistently, and they did substantially worse than multiple $200-$300 scopes, is ridiculous.