- Banned
- #61
juan trueno
WKR
- Joined
- Sep 23, 2017
- Messages
- 630
I think the big issue is that Dana’s son is more focused on supplying lifestyle designs for a larger market, and is now borrowing features from that line instead of the military line.
They do not “interface with” and support the hunters market the way they did 7-8 years ago- and really 8-9 years ago they were just marketing military packs to hunters- because of the similar build quality and load capability requirements the markets shared.
Now you still have a couple few guys on staff who are passionate hunters, sure- but what we are starting to see is the ingredients their designs are being executed with now, are the same as those used in the Portland hipster line. Not the military line.
They’ve basically always had 2 lines of packs and the “hunting” packs were just spun off- used to be the military ones. Now it’s the civilian ones- but the civilian ones now are designed around PNW (Eugene, Portland, Seattle, Port Townsend, twighlight/forks) lifestyle market- instead the Everest, Denali, Takur Gar lifestyle market.
I’m more likely to go back to my NICE than I am to go forward to the new guidelight.
Addendum: the buckles are the same as the popup- and those are solid so far. All I haven’t done is slam one in a truck tailgate or get to use them when they are truly cold. They’ve been fine in low 20s so far.
They do not “interface with” and support the hunters market the way they did 7-8 years ago- and really 8-9 years ago they were just marketing military packs to hunters- because of the similar build quality and load capability requirements the markets shared.
Now you still have a couple few guys on staff who are passionate hunters, sure- but what we are starting to see is the ingredients their designs are being executed with now, are the same as those used in the Portland hipster line. Not the military line.
They’ve basically always had 2 lines of packs and the “hunting” packs were just spun off- used to be the military ones. Now it’s the civilian ones- but the civilian ones now are designed around PNW (Eugene, Portland, Seattle, Port Townsend, twighlight/forks) lifestyle market- instead the Everest, Denali, Takur Gar lifestyle market.
I’m more likely to go back to my NICE than I am to go forward to the new guidelight.
Addendum: the buckles are the same as the popup- and those are solid so far. All I haven’t done is slam one in a truck tailgate or get to use them when they are truly cold. They’ve been fine in low 20s so far.
Last edited: