I've had and seen good terminal results from Sierra, Speer, Berger, Hornady cup and core bullets, on a variety of game. However, Berger's have been the most accurate consistently across more than 10 rifles I've personally loaded for, and probably hundreds of combinations of bullet/powder/case/primer/cartridge etc. Add to that the hybrid ogive is stupid easy to load for and not picky/finnicky at all, the BCs are high, and their consistency is top of the top. Yes they cost more and can be hard to find (compared to Hornady), but now that I know which bullets I prefer in each caliber, I just make sure to buy several hundred every time I find them - haven't run out yet. I have tried Hornady's again and again and never been impressed by the results. Are they accurate enough? Probably. Will I knowingly pick a bullet that produces measurably worse precision and has arguably worse consistency? No, not personally.
