Just saw this on the FL Buy Sell Trade FB Page:
“Regarding the MeatEater and First Lite: Hi all...Ross from First Lite here. I wanted to check in with your community and just make a quick statement to help you guys better understand what has happened and what it means.
Yes, The MeatEater has acquired First Lite. The reasons are pretty obvious--we've been partners for the past 10 years (we are their longest running partnership) and over the years Steve and his crew have had an enormous impact on our brand, both from a promotional standpoint and as an impact on our product. We have been essentially working together and growing together since "the early days" and this is more or less a vey natural progression of our relationship.
That said, nothing changes. We stay in Idaho, we are autonomous in the way we run our business, our prices remain the same and The MeatEater will not be affecting our day to day management of the brand in any way. On the positive side, we have more resources now for product testing and development in that we now have a closer relationship than ever and we are working to close the already strong feedback loop between everyone who works in the field at MeatEater and First Lite. We'll also enjoy a bigger impact on effecting our mutual passion for conservation, access and hunting participation as our collective microphone just got a bit bigger. But by in large, the First Lite you guys have helped grown, know and love, will remain exactly the same--building the best product and providing the best customer service in the industry while working to protect all of the places we call our backyard.
Please let me know if you have any questions and I'll do my best to check in here and get back to you, but hopefully this answers most of them.”
