Have used both and currently own the Leica. A couple years back, S&S archery did a head to head review with a bunch of 65mm spotters and declared the Leica the finest glass available in that size category and I would concur. I too prefer the separate coarse and fine focus over the focus ring. I seem to have Leica eyeballs too...every time I look through my binos or that APO spotter it's like an IMAX movie and I never stop being surprised by the resolving power. I've used Swaro in the past and while I think peoples' love of it is indeed justified, my eyes and my brain always push me to the Leica.
The one thing I will say I wish I had thought more about is availability of cases and covers. If you like a stay on case or other protective cover while in the field, Swaro is the clear winner. Leica never seemed to grasp marketing to hunters and outdoorsmen all that well and so the market for covers and accessories is non-existent. I've never found a stay on case made for the Televid (although a Gen 1 vortex cover can be made to work with a little elbow grease and creativity/cutting). With the televid you'll always be making something work as a case...I go back and forth between sticking it in a maven bag and force fitting an old vortex gen 1 cover. With the swaro you have their own stay on cases plus some other offerings from marsupial gear, outdoor vision, etc as padded options and there are probably others.