I love the wild digressions here, it’s always a very entertaining read when the politics get involved.
Anyway, I was curious about all the talk of the deteriorating quality of KUIU over the last few years. I honestly haven’t seen it. I first bought from KUIU in 2013 and probably buy 2-3 things from them per season, from packs to jackets to gloves to tents. Quite a few of those purchases recently are re-buys because I lost or destroyed (my own fault, not the gear) the piece of clothing in question. Each time I’ve gotten the latest edition of a particular piece, I’ve been impressed with upgrades to the material, waterproofing, longevity, etc. The early stuff was lightweight but often got shredded by brush. Once I complained to customer service about lack durability for some puffy insulated pants, I got a refund and one of the clothing designers called me back on a weekend and told me that my input was appreciated and that the piece in question was being redesigned. Damn, good enough for me. I bought them when the new version came out. More recent stuff has done a great job of balancing weight and durability. I’m not interested in saving 6 ounces on my jacket if I have to buy one every 3 years bc it gets shredded by oak brush. I’ll be brave and hike in that extra 6 ounces.
I think some of the comments that are in the vein of “it was originally for sheep/goat hunters and everything since the first 5 years is shit” are categorically incorrect. For the rest of us elk and mule deer hunters who haven’t drawn out our 25-30 year goat tag or don’t have $40,000 for a banquet sheep tag, KUIU has done some great things for hunting clothing and I hope it continues to do so. You simply can’t build a business off apparel for sheep and goat hunters, there are simply not enough of those fine folks to make a market. It’s always been for all hunters who want good gear, with a particular focus on western style mountain hunting.
I chuckle and put a penny in the penny jar every time I hear someone say: “this or that brand is going down the tubes because of XY&Z, and I’m going back to Kings camo!” Those sorts of posts usually aren’t backed up with any evidence whatsoever. Or if any evidence is cited, it’s usually something to the tune of: “a zipper broke on my new KUIU jacket, never going to buy from them again!” FYI KUIU uses YKK zippers, which 40% of American apparel uses and are considered the best. Sometimes they break, at times for no good reason. Zippers are an imperfect solution to a devilish design problem. Chin up, fill out a return/exchange form and this too shall pass.
Too Long Didn’t Read: the quality of KUIU is just fine, I hope this change in ownership from one private equity firm to another private equity firm won’t change that. Please go back to Kings Camo if you want to, save $100 on your jacket, and be at risk of hypothermia because it’s made of cotton. Or go back to Sitka and spend $100 more on your jacket and have it be worse than KUIU’s version. Thanks for reading!