Put a store in a heavy population center with a decent hunting culture? Or put a store in the middle of BFE?
So when are you world-class business leaders going to be doing guest lectures at the nation's top business schools?
Given the number of people (who never look like they’ve stepped in the woods) in and around Ketchum wearing First Lite gear (brick and mortar in Hailey) this is a debatable point. First Lite is underwritten by the chernin group, I’d say they have their financial ducks in a row.
We’ll see whose doors are still open in two years’ time.