Kuiu Article

elkyinzer

elkyinzer

WKR
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Hunting Brand Kuiu Raises $50 Million to Fuel International Expansion | Fortune.com

Uh oh, the K-word. Hopefully this stays civil.

The part I found interesting about this article and wanted to discuss, the following quote:

"Instead of working with big retailers, Hairston wants to launch a chain of brick-and-mortar shops so customers can browse Kuiu merchandise, work with a tailor for a custom fit, and “experience” the brand. The first location is tentatively slated to open in Denver, Colo., in June of 2018."

Custom fit, tailoring? Thoughts on that concept? In an era of super-custom everything I've kinda thought that's long overdue in the high end camo space.
 
ohh wow. This is crazy

Instead of working with big retailers, Hairston wants to launch a chain of brick-and-mortar shops so customers can browse Kuiu merchandise, work with a tailor for a custom fit, and “experience” the brand. The first location is tentatively slated to open in Denver, Colo., in June of 2018.
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Very curious on why Denver......
 
Interesting indeed. I'm not a fan of Kuiu but the idea of getting stuff custom fit sounds nice. At 6'4" it's tough to find sleeves and pant legs that are long enough.
 
SHTF said:
Very curious on why Denver......
Click to expand...

Just my opinion;

1.) Sales data shows that they sell a lot of product to Colorado hunters.

2.) Large town/airline hub located in the central part of the country...lots of business travel to/through.
 
Ipkus said:
Just my opinion;

1.) Sales data shows that they sell a lot of product to Colorado hunters.

2.) Large town/airline hub located in the central part of the country...lots of business travel to/through.
Click to expand...

I say this with the lightest of care and not to cause any issues with this thread going south but my first thought was because its home town for Kifaru.

Its kind of like the CVS building a store across the street from Walgreens by my house.

But I suppose you could be right. We do have alot of hunters here in Denver and it is mid point between the East and West.\

P.S. Dont hate I know alot of others thought it too :p
 
Denver makes sense as it is the gateway to the mountains for a lot of people. With the biggest elk herd in the country, we have the highest number of elk hunters including out of staters. It is centrally located within an hour distance of the next three biggest towns in Colorado. It is also on the I-25 and I-70 corridor so it is easy access for those travelling from out of state along with the airport as someone else mentioned.
 
I will be checking out the store when they move in here. Kind of excited to see how this turns out actually. Their clothing line is pretty nice.
 
I'm guessing it's strictly a numbers game... It's the gateway to the rockies for many, between the way CO manages tags for non res hunters, to the hunter population of denver to the amount of people coming through Denver I'd say its a smart starting place.

Hats off to him, hope he does well....
 
SHTF said:
I say this with the lightest of care and not to cause any issues with this thread going south but my first thought was because its home town for Kifaru.

Its kind of like the CVS building a store across the street from Walgreens by my house.
Click to expand...

I think building near Sitka would be more of a walgreens vs CVS. I know Kuiu makes packs, tents and bags but it doesn't seem like they overlap as much with Kifaru as Sitka

WyoBowhunter21 said:
Why not Bozeman? I would choose there of Denver.
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If he is building more, I could totally see Bozeman. With sitka in Bozeman, I think Denver makes more sense.
 
Jskaanland said:
I think building near Sitka would be more of a walgreens vs CVS. I know Kuiu makes packs, tents and bags but it doesn't seem like they overlap as much with Kifaru as Sitka



If he is building more, I could totally see Bozeman. With sitka in Bozeman, I think Denver makes more sense.
Click to expand...

Good point.
 
It is purely a numbers game. From the Missoulan, "Montana offers about 17,000 big game combination licenses and 6,600 deer combination licenses to nonresident hunters." From the Coloradoan "Of the roughly 575,000 big-game and small-game hunting licenses sold annually, about 86,000 are to nonresidents"

Colorado has 4 times as many non-resident hunters and the whole point of a retail store is to showcase the product to your target market. Unlike in hunting, you go where the people are.
 
elkyinzer said:
Custom fit, tailoring? Thoughts on that concept? In an era of super-custom everything I've kinda thought that's long overdue in the high end camo space.
Click to expand...


I wonder if that is going to help "the fat guys"? Maybe there will be a laser and scale to check height and weight before the doors unlock?
 
I didn't read all the posts so maybe this has been said but I don't see how pricing can remain where it is at once they have many retail outlets and custom tailoring.

I always thought the direct to you was to reduce markup but also to not have an overhead burden of retail brick and mortar cost driving pricing up? This will be interesting to see how it all pans out, hopefully he knows more about retail business then golite did.
 
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