A new frame sheet is a small price to pay to gain a life long customer. Its just bad customer management. Look at how all the kifaru customer service threads blow up quick. Its cheaper to keep customers than to get new ones
Maybe if you split it from the top removed the stay sleeve then sewed new loops into the fabric the resew around and resew the frame stay sleeve. Im sure its possible. Most home sewing machines wont go through the plastic frame sheet though
How does it gain them a retail customer when their actions would have re incentivized his choice to buy use?
Why buy from them or their retailers when he can buy used from joe blow and get the same service?
Lots of little small costs add up.