I guess what these sites do is take your money. Then mail you rtic stickers, or whatever brand they're fronting.
Then they can fight the refund by saying you received a package.
Bowsite has a thread on sites like this. Someone explained it after their friend got ripped off by a DeWalt one.
Get top-quality coolers and insulated drinkware at RTIC. Overbuilt, affordable, free shipping over $35 and hassle-free returns. Custom options available.
It is a scam site. This has been discussed in another thread in the past. I contacted the real RTIC not long ago and they confirmed it's a scam. They said they were trying get these people shut down but they were having a hard time. These same people run multiple scam sites just like this. They also cleaned up the "about us" section, it used to identify who they were (Buena Deal) but not now.
Edit: Buena Deal are the scammers. If you see Buena Deal listed anywhere on any site they are scammers. They've setup fake Costa Del Mar sun-glass sites and many others.