This has nothing to do with the hunting community aging. Or really anything to do with the hunting community at all. It’s just margin dollars at work. We want top tier products, the worst margin performers in the whole category. The clothing, cheap fishing poles, coolers and smokers pay the bills. The high end house brands of the past can’t compete with the Redhead junk of today when it comes to profitability. Low overhead companies like Camofire, Black Ovis, Amazon and others have changed the game.
As much as everyone likes to say they’d pay extra for great brands and service... numbers don’t lie.
Scheels is a private company. So they can run whatever margin they want without answering to shareholders. That makes it easier to have all the good toys and good prices. While Basspro is also private, I get the feeling the equity groups controlling it are less accommodating.
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