I agree with the guys that say it's about "how" you use it and what you need. And I'd say most guys don't need a cooler to hold ice that long or be that tough. Buddy of mine has like four Yetis and he just tailgates and does an overnight in a campground a few times a summer...I've told him more than once to save his money. But when you can keep food cold on a two week fly-in, and it's bear proof, the cooler earns it's keep. Hell, even just being able to carry luxuries like Monsters and bacon on a week-long drive-in fishing trip (as in, on a side by side away from civilization and electricity), the cooler earns it's keep. I think the generator and freezer thing works perfect for trailers, road hunts and big boats. Me, I can't carry a generator and freezer in my 20' bay boat. But I can carry two coolers; one in front as a casting platform and dry storage and a big one in back for holding dead fish. If your fancy cooler is a status symbol, you're wasting your money. If your fancy cooler is a tool, you're glad you have it. (Same as binoculars, bows, rain gear, fishing rods...)
The green mat in front is a cooler I move up onto the deck for casting, and the orange bag in back is sitting on a 125 full of rockfish, salmon and maybe a halibut...