I’m guessing their not making much money off the gohunt service. They’ll need almost 5,900 subscriptions for every $1M in revenue (not profit). At $170 a year, I don’t imagine that the market of hunters willing to shell out, year after year, is huge. Especially when OnX is the much more recognizable player. I came across some info that said their annual revenue was 19.1M and retail revenue was a little over 1M per month give or take. IF that is true, annual Gohunt service revenue could be around $3-4M or +/- 20k subs.
When you count FTE costs, office rent, servers, data licensing, app stores and credit cards taking their cut, marketing, sponsorships, giveaways, and everything else, you can easily see that the money disappears fast. And that’s before the owner making any money
They do have the store side of the business so they may be willing to subsidize the app and website since that’s what “put them on the map” in the first place, but I’d be surprised if gohunt itself makes much money
