first lite ads?

[Poser]

I work in digital marketing and have worked with a number of outdoor brands doing everything from YT ads to behavioral targeting. From my perspective, KUIU has the most extensive and aggressive marketing budget of any of these hunting brands, Sitka included. Sitka is relying on a good bit marketing from their retailers and not so focused on DTC purchases. KUIU’s ability to immediately send you an email with the products you just looked at on their site is crazy and very expensive. Site retargeting is pretty common these days but retargeting with the specific products you viewed is very very expensive. Amazon will spend $200 on retargeting to get you to spend $40. KUIU is not too far off from that. They are a marketing machine. I wouldn’t consider FL to be much of anything above average for a company their size in terms of marketing budgets. The data shows that people generally don’t get too worked up about targeted ads unless they are irrelevant to the consumer. If you are revising ads from hunting brands
And you hunt, the targeting is correct.

You tube ads are dirt cheap, one of the cheapest forms of digital marketing available as you only get charged for people viewing more than 5 seconds and that is at a cost of less than 50 cents per view. Ads viewed for less than 5 seconds are “free” branding.
That being said, I’ve had YT Premium for years so I don’t get ads.

 

[displacedtexan]

I can’t believe they are outpacing kuiu on the ad assaults but they sure are, it’s unrelenting.

I get a postcard from Kuiu and Sitka about every 2 weeks.

Never really ever shopped for either. Only thing from either company I own is a Sitka hoodie I bought from a local shop Monday.

 

[MT_Wyatt]

I get a postcard from Kuiu and Sitka about every 2 weeks.

Never really ever shopped for either. Only thing from either company I own is a Sitka hoodie I bought from a local shop Monday.

Sure - same here - I was specifically referring to the digital ads, but ALL of them are fairly agressive about it. The sitka emails are pretty intense in frequency.

 

[Nosferatu]

Never seen a single one.

Adblocker FTW.

 

[displacedtexan]

Sure - same here - I was specifically referring to the digital ads, but ALL of them are fairly agressive about it. The sitka emails are pretty intense in frequency.

Oh, I know.

And I understand the digital ads.

But the post cards kinda confused me!

 

[Kayl]

I've Googled the First Lite duffel about 1,000 times to show people. I legit love that bag.

I get soooooooo many ads for it, even though I don't need another one.

Which size? I was looking at one myself.

 

[displacedtexan]

Which size? I was looking at one myself.

Medium. 65ish.

I've used it for hunting trips, vacation with the wife, work trips, weekend trips...

Big open space, the separate side pockets you can make as big or small as you need, and just a few organizing pockets.

The lid unzipping to stand on has been handy a few times.

 

[ManyBullets]

I guess i'm not on YT enough to see em.

When I get tired of looking for something I just hit the search bar on FB for the product type I'm looking for and just wait for the ads to come to me. Try rain boots or something and see the offers roll in. Sometimes I'll just walk by Alexa and mention what I'm after. My wife can't figure out why she keeps getting Kuiu ads... Next up I'll try discussing midget porn in front of Alexa and see what happens.