Rule #1 is that none of us are objective.  Once we get by that and live on the cynical edge like I do, life is easier.  Seriously, it is difficult to be objective unless you have an opportunity to try the different options and know what to look for and what makes a difference.  For instance, I know that I am going to get a different pack someday, but I am not automatically going to buy a Kifaru because of the perception on this forum.  Based on my little KUIU/Kryptek warm weather gear test, it get damn expensive to play with the different options if you have to buy them yourself, and, that is a rather inexpensive test.  I know what I like and what is important to me, but that may not be the same priorities for others.  Easiest thing to assume is that the person or publication has a preference, but just need to get as much disclosure as possible.  BTW, Aron works pretty hard to do a good job as he understands that his credibility is important.  Selling someone a pipe dream will only work once, unless the person is an idiot, and they wil go elsewhere the next time.  IMO.