For the last couple of months I have done a ton of research on the subject on treated down.
From talking to guy at Patagonia, treating down with a DWR treatment increases the downs fill power rating. They start with 800 fill power down and after treatment the fill power rating is increased to 1000FP. If this DWR treatment wears off, the down you are left with is the original 800 fill power down, and the down will not be as warm as when it was new and treated. This is why they recommend that treated down only be washed using liquid carbon dioxide. A service they offer.
More info...
http://www.patagonia.com/pdf/en_US/Encapsil_cleaning.pdf
"We
recommend infrequent cleaning of any down product (and certainly not more than twice a year)
to ensure that your garment has a long, effective life. We advise sending us your Encapsil Belay
Parka for cleaning.
Extensive research shows that the traditional approaches to cleaning down products are not ideal
for cleaning any water-repellent down. Soaps and detergents mask some of the key benefits
of our Encapsil down, and they are extremely difficult to remove from the complex structure of
down feathers and clusters. "
I also had a similar response when talking to sierra designs, but they said under normal use and minimal washing their DWR treatment should last the same lifespan if not longer than normal down.....