I’ve seen a lot of bargain cave sadness, but can’t help thinking that if that’s where everyone was buying from Cabelas that there surely wasn’t much, if any, profit for Cabelas.
I haven’t seen a single post from anyone saying they were making purchases from Cabelas at full price.
I think that their prices being higher than the rest is what was/is going to be the cause of any demise that may happen, not the lost sales from the bargain cave.
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There was plenty of profit left on most of those items in the cave. Especially anything that was Cabela's branded. My buddy could still get better employee discounts on the cave items which means there was still meat on the bone.
Plus, again, the whole point is to get people on the store. I bought plenty of stuff on impulse at regular price while I was there that I never would have actually driven to the store to buy on their own.