I for sure think it was written by him. I believe at one point I heard that MF was running their social media.
I also messaged them with my disdain for carrying MF products. While I admit that I did make a couple of purchases afterwards, they definitely fell off of my "go to" list. I started looking elsewhere, often GoHunt.
I can't help but imagine that having some number of people make similar decisions had to hurt.
Add up a number of people deciding not to buy, economy/tariffs, market competition, and slim margins. It was probably a "death by 1000 cuts" scenario.
Side note: I believe there was a knife company with some level of MF partnership that was having trouble filling orders. That could be a common thread...